Internal Use Only

Brand Portal

The definitive source for SOLUS's visual identity, voice, and assets. Use these guidelines to maintain consistency across all touchpoints.

Our Philosophy

SOLUS stands for The Anti-Routine. We are rebellious, tactile, and unapologetically simple. Our visual identity reflects the "Introvert" ethos—skincare that doesn't want to hang out with 9 other products.

Core Principles

  • 1
    Tactile Digital: Interfaces should feel physical and textured.
  • 2
    Rebellious Copy: We say what everyone is thinking. "I'd rather be sleeping."
  • 3
    Immersive Focus: The product is always the protagonist.

SOLUS

The Introvert